In August, my statistics decreased significantly. The reason why it changed so much is because of Pinterest’s new algorithm. Previously I was able to generate better numbers in my statistics because Pinterest showed users the newest post. Now Pinterest showing mostly videos and story pins. Story pins right now are mostly for US citizens. I am not from the United States, so I am not able to create story pins and I feel really aggrieved about that. However, I believe that Pinterest fixes this soon and I will be able to have better stats. Checking statistics on your social media platforms is very important because it helps you to manage your next moves and create tactics. I am constantly building a bigger audience, so my stats are not so big. At this moment I have 1134 followers on Pinterest. In this post, you will see what I think you should look at in your stats at Pinterest by showing you my analytics insight.
Impressions, Total Audience, Engagements, Engaged Audience
I am gonna start with the main page of the Analytics overview. In this picture below you can see for example Impressions. Impressions mean how many times your pins were seen. In August I generated 134,1k of them. You may see these 90 percent that decreased. In July I had 1,48m Impressions. As I mentioned at the beginning of this post, the new Pinterest’s algorithm caused that all of my posts are not showing to users of Pinterest at the top of their home feed. The next thing that also decreased was the Total Audience with 108.14k. This is the number of people who have seen or engaged with your pins. In the previous month, I had 893,33k total audience. In August I also had 5,81k Engagements (July – 28,66k) which as you compare it with impressions it is quite small. Engagements show the number of link clicks, save, close up, and carousel swipes from your pins, so this is one of the best indicators to look at. The last thing on this picture is the Engaged Audience which means the number of people that engaged with your Pins. So in August 5,35k people engaged with my pins (July – 22,47k).
Link clicks are the number that I am paying the most attention to. The more I have the more I see people click on my content. It is very hard to engage people to click on your sites. However, I am very happy that I generated 199 link clicks during this month. Previously If you read my July analytic post, I had 752 link clicks.
As I mentioned in my previous post the more people save my pins the more I could generate other engagements. This month my pins were saved 166 times. This number is also amazing, where we compare it with the previous month when I had 1.224.
When you want to see statistics which pins were the best you can choose plenty of options here. I am choosing 2 areas when I am analyzing my pins, it is Pin saves and Pin Link clicks. As you may see the most engagement I had from the pins that I created about beards. It generated in both areas the most saves and link clicks.
Age and Gender
The next thing that I think is interesting to look at is age and gender. It shows what age and what gender watch your content. If we compare it with the previous month we didn’t see a big difference with age. It is still people age between 18-24. However, I noticed that now more male watching my content. Previously it was about 72 % of women that made up my audience.
The last thing in my Pinterest analytics is Audience Location. It shows where your audience came from or from where there watching your pins. The number one country is still the United States with 14,6%, comparing it with the previous month it decreased by about 9% (23%-July). The other countries didn’t change significantly. As I mentioned before in my previous posts, I am really happy that a lot of people from the US watching my content and I hope that it didn’t change and they will still be number one.
To sum up, you can learn a lot from your analytics, so in the future, you can improve and create pins that will help you increase your statistics. When I look at stats in the month of August I am not feeling satisfied, but disappointed. I never imaged that Pinterest would change the algorithm in the way I don’t generate big statistics. Comparing it with July, the change was enormous. I believe that the next month I will be able to generate even more numbers than in August.
Goals in August for Idea Hombre Pinterest Account
Followers – in July 821 (Goal 1000) – Succeeded (1134)
Impressions – in July 1.48m (Goal 600k) – Not Succeeded (134,1k)
Link clicks – in July 755 (Goal 350) – Not Succeeded (199)
Saves – in July 1.224 (Goal 500) – Not Succeeded (166)
Goals in September for Idea Hombre Pinterest Account
Followers – In August 1134 (Goal 1300)
Impressions – In August 134,1k (Goal 200k)
Link clicks – In August 199 (Goal 250)
Saves – In August 166 (Goal 200)
Here is a link to Idea Hombre Pinterest Analytics – May 2020
Here is a link to Idea Hombre Pinterest Analytics – June 2020
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