In June I made enormous progress on my Pinterest Account and I think I found a pattern on how to increase my statistics. Checking statistics on your social media platforms is very important because it helps you to manage your next moves and create tactics. I am constantly building a bigger audience, so my stats are not so big. At this moment I have 439 followers on Pinterest. However, I am very satisfied with what I have generated. In this post, you can see what I think you should look at in your stats at Pinterest by showing you my analytics insight.
Impressions, Total Audience, Engagements, Engaged Audience
I am gonna start with the main page of the Analytics overview. In this picture below you can see for example Impressions. Impressions mean how many times your pins were seen. In June I generated 357.38k of them. When I saw it I just said WOW!!. You may see these thousands of percent that increased. In May I had only 2.94k Impressions. This change just blew my mind. The next thing that also increased was the Total Audience with 250.14k. This is the number of people who have seen or engaged with your pins. In the previous month, I had 2.11k total audience. In June I also had 7.09k Engagements (May – 65) which as you compare it with impressions it is quite small. However I am not complaining about it, I am very happy with this number. Engagements show the number of link clicks, save, close up, and carousel swipes from your pins, so this is one of the best indicators to look at. The last thing on this picture is Engaged Audience which means the number of people that engaged with your Pins. So in June 5.86k people engaged with my pins (May -55).
To be honest Link clicks is the number that I am paying the most attention at. The more I have the more I see people click on my content. It is very hard to engage people to click on your sites. However, I am very happy that I generated 152 link clicks during this month. Previously If you read my May analytic post, I had only 3 link clicks.
As I mention in my previous post the more people save my pins the more I could generate other engagements. This month my pins were saved 221 times. This number is also amazing, where we compare it with previous month when I had only 3.
When you want to see statistics which pins were the best you can choose plenty of options here. I am choosing 2 areas when I am analyzing my pins, it is Pin saves and Pin Link clicks. As you may see the most engagement I had from the pins that I created about food styling. It generated in both areas the most saves and link clicks.
Age and Gender
The next thing that I think is interesting to look at is age and gender. It shows what age and what gender watch your content. If we compare it with previous month we didn’t see a big difference. It is still people with age between 18-24 and female.
The last thing in my Pinterest analytics is Audience Location. It shows where your audience came from or from where there watching your pins. The number one country is still the United States with 17.7%, comparing it with the previous month it increased by about 7% (10,4%-May). The other countries didn’t change significantly. As I mentioned before in my previous posts, I am really happy that a lot of people from the US watching my content and I hope that it didn’t change and they will still be number one.
To sum up, you can learn a lot from your analytics, so in future you can improve and create pins that will help you increase your statistics. When I look at stats in the month of June I am very happy. I never imaged that in that short amount of time I can generate this big numbers. Comparing it with May, the change was enormous. I learn a lot and now I know what to do to increase even more my statistics. I believe that the next month I will generate even more numbers than in June.
Goals in July for Idea Hombre Pinterest Account
Followers – Now 439 (Goal 700)
Impressions – Now 357,38k (Goal 500k)
Link clicks – Now 152 (Goal 250)
Saves – Now 221 (Goal 400)
Here is a link to my IdeaHombre Pinterest Profile.
Here is a link to Idea Hombre Pinterest Analytics – May 2020
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